Why the change?

We’ve been working diligently behind-the-scenes to configure a Wine Club that best fits our winery. If you’ve been with us a while, you know we’ve changed our Wine Club model several times over the life of the winery. A few years ago we moved into a bottle tracking model (purchase 12 bottles in a year = membership fulfilled) in hopes that it would provide more flexibility to our members, but we’ve since found keeping track of individual bottle purchases to be a little inconsistent and clumsy, even with the systems we have in place. We decided it was time for a little upgrade, along with a return to a more traditional, tried-and-true Wine Club form.

What will change?

We are moving into a tiered system, where you can choose the commitment level that is best for you! We have more details on each tier below, but you can sign up for either a 6 bottle commitment or a 12 bottle commitment. The 6 bottle commitment will be broken down into two annual releases of 3 wines each, one in the Spring and one in the Fall. The 12 bottle commitment will be a quarterly release of 3 wines each. All the events you love and enjoy about the Wine Club are not changing, in fact, we plan to add even more! You’ll still get emails about upcoming events, upcoming releases, and a reminder of your Elevate Club benefits. A few of our Wine Club “perks” will be changing, so we recommend you read about each Elevate Wine Club Tier as well as the FAQ’s to give you a good picture of what’s coming.

What do you have to do?

When the Elevate Wine Club becomes available in January, you will be invited to sign up for either the 6 bottle club or the 12 bottle club. NO sign fee is required for current members, but for all new members, there will be a one time sign up fee of either $50.00 or $75.00 depending on the tier they choose. Many of you already have an account with Vinoshipper, but if not, we’ll get you signed up (it’s easy!) You’ll have an account there, where we do our wine releases to either be shipped or picked up.

If you choose not to continue with your membership, and that’s ok - we totally understand! Just know that our current membership system will no longer exist from 2027 moving forward. We know this may not be the right fit for everyone, but it’s a model that allows us to grow and expand our offerings in the future.

Does this cost more?

Not at all! If you’re sticking with a 12 bottle commitment, your cost will be same, just organized into a quarterly charge of 3 wines each. You’ll also have the ability to change these wines with each release if you wish. This new system also gives members the flexibility to scale down to a 6 bottle commitment option if that better fits their lifestyle or budget.